--- title: Simply Brilliant by Bill Taylor | Book Excerpt | D'Amelio Network description: Download chapter 1 of Simply Brilliant by Bill Taylor, and learn more about company values propositions and the lighthouse identity through real-world stories. --- [![D'Amelio Network](https://offers.damelionetwork.com/hs-fs/hubfs/D_Amelio_Network_April2019/Images/DN_logo_Big_logo.png?width=335&height=70&name=DN_logo_Big_logo.png "D'Amelio Network")](https://offers.damelionetwork.com/) # *Simply Brilliant* | Chapter 1: What's Your Values Proposition? ## Bill Taylor: ''Kill routine before it kills you.'' Why Average is Over! **![Simply-Brilliant-Bill-Taylor](https://offers.damelionetwork.com/hs-fs/hubfs/Simply-Brilliant.jpg?width=200&name=Simply-Brilliant.jpg "Simply-Brilliant-Bill-Taylor")The future is open to everybody. **In today's world, success is no longer just about price, performance, and features; it's about passion, emotion, and identity. In this excerpt from his bestselling book, *Simply Brilliant,* author Bill Taylor reveals the elements that make up a values proposition, why companies that loyally operate to their values proposition are successful, and how great companies do ordinary things extraordinarily well. Bestselling author and co-founder of *Fast Company* magazine, Bill Taylor has spent a career inspiring business leaders and saying, "Don't let what you know limit what you can imagine." In *Simply Brilliant*, he tells the stories of fifteen unique organizations and how they've achieved extraordinary things in ordinary industries. He's out to destroy the myth that game-changing innovation and execution are only possible in technology-driven firms. **"The thrill of breakthrough creativity and breakaway performance . . . can be summoned in all sorts of industries and all walks of life, if leaders can reimagine what's possible in their fields."** When you download Chapter 1 of *Simply Brilliant*, you'll learn: - Why a values proposition is so important to the success of any organization. - Why the most successful organizations are the ones that position themselves as an alluring alternative to a predictable status quo. - That companies who do things that other organizations can't or won't do are the ones that manage to rise above the pack and stand alone. - What 4 key pillars make up the "lighthouse identity" - a richly defined values proposition that clearly embodies what you stand for and separates you from the competition. - How multi-billion dollar companies like Metro Bank and SOL Cleaning Services created their "lighthouse identity." Click the button below to gain access to Chapter 1 of *Simply Brilliant* by Bill Taylor. [![DOWNLOAD CHAPTER 1 of SIMPLY BRILLIANT  ](https://no-cache.hubspot.com/cta/default/2465707/388694d0-c95e-4b66-9a57-037255b9225d.png)](https://cta-redirect.hubspot.com/cta/redirect/2465707/388694d0-c95e-4b66-9a57-037255b9225d) ##### Great Speakers -- Great Outcomes [![Learn More >>](https://no-cache.hubspot.com/cta/default/2465707/5a3a58a5-9399-4ebe-bd07-5ae3b8743128.png)](http://cta-redirect.hubspot.com/cta/redirect/2465707/5a3a58a5-9399-4ebe-bd07-5ae3b8743128) - [DN Home](http://www.damelionetwork.com/) - [Speaker Topic Search](http://www.damelionetwork.com/speaker-topic-search/) - [Blog](https://blog.damelionetwork.com/) - [About DN](http://www.damelionetwork.com/about-the-damelio-network/the-power-of-networking/) 203-883-9248 [info@damelionetwork.com](mailto:info@damelionetwork.com) - - - - Copyright © 2016 The D'Amelio Network. [Sitemap](http://www.damelionetwork.com/sitemap/) \[fa icon="chevron-up"\]Back to top ![](https://www.facebook.com/tr?id=523078977862970&ev=PageView&noscript=1)