David Meerman Scott: ''Sales and marketing have moved beyond guesswork.''
The way people buy has changed. How can you align your marketing and sales strategy with current consumer behavior trends? The key to success in today's technological business world is leveraging real-time, data-driven strategies to engage your potential customers.
In this excerpt from his bestselling book Real-Time Marketing & PR, author David Meerman Scott reveals the real-time tools, technologies, and strategies you need to stay ahead of the game and drive more sales to your business.
An internationally acclaimed sales and marketing strategist, David Meerman Scott provides expert insight to help marketers navigate the ever-changing landscape of consumer behavior in our web-driven world. Using examples from real businesses, he shows readers what it takes to successfully capture, engage, and close customers with real-time, data-driven practices.
"Tomorrow's most successful marketers will be those who understand the new real-time technology infrastructure."
When you download Chapter 15 of Real-Time Marketing & PR, you'll learn:
- Why real-time data can transform your business and drive sales performance.
- The basic elements of a modern, real-time technology infrastructure.
- Actionable tips to bridge the gap between your marketing & sales team.
- How to use data-driven methods to improve your business' bottom line.
Click the button below to gain instant access to Chapter 15 of Real-Time Marketing & PR by David Meerman Scott. Discover the essential strategies to help your organization succeed in real-time.
